Effective Date January 1, 2009

At the Healthcare Blue Book, we understand that your health is a very personal matter, and we appreciate the trust you place in us to treat your information carefully and sensibly. As part of our commitment to honoring your privacy, we provide this policy (“Privacy Policy”) to make you aware of the choices you have about the way your information is used and to explain to you how we guard your information. We hope this policy will help you make informed decisions about sharing information with us. In addition, please see the [User Agreement] for more information on the Terms and Conditions governing the use of this Site.

This policy discloses our current privacy practices; if we make significant changes to these practices, we will post the updated policy here. Each version of this policy will be identified at the top of the page by its effective date. Please check back periodically to see if there are any changes. We reserve the right to change this Privacy Policy, or any other policy or practice, at any time. Your use, or continued use, of this Site will be conclusively deemed acceptance of this Privacy Policy and any changes or modification to this Privacy Policy, respectively. If you do not agree to the terms of this policy or any revised policy, please exit the site immediately.

If you have any questions or concerns about our policy or its implementation, you may contact us at this email address:info@healthcarebluebook.com.

Why does the Healthcare Blue Book need my personal information?

In order to provide our Users with a more personalized, relevant, and intelligent service, we regularly makes improvements to this Site. The collection of personal data greatly assists us in this improvement process by identifying the interests and needs of the many Users to this Site. Data collection also assists us by allowing us and our affiliates to advertise products and/or services in a more efficient manner.

Although our primary goal in collecting personal information is to deliver a customized and personalized service to you, with permission, we also use the personal information we collect to (i) send Users e-mail notification of new features or information available through the Site or that we otherwise feels might be of interest to Users of this Site and (ii) allow third party advertisers and retailers, and their affiliates, offering goods or services that we think might be of interest to Users of this Site to deliver to you relevant information and offers. Users have the option to control which types of emails they receive from us. We also collect IP addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes, and to report aggregate information to our advertisers and others.

How and what information does the Healthcare Blue Book gather or track?

Through the use of "cookies" (as described below) and from information you provide via on-line data entry, survey, product purchase and registration forms, we may collect and/or monitor, in aggregate and individual form, personal identifying facts or data on, among other things, the following information:

The Healthcare Blue Book gathers most of the personal information it collects on its Users during an initial voluntary registration process. Although some of the personal identifying information is necessary for us to deliver some of our valuable services, all of the information collected is optional with respect to use of this Site. Accordingly, Users can determine to a large extent what information they wish to submit on a voluntary basis to us.

In addition to the initial voluntary registration process, we occasionally ask Users for personal information at other times, including when they complete optional survey forms or fill out optional contact forms for additional information on particular products and services. In addition, Users are required to submit personal information to us when purchasing certain products on the Site.

"Cookies"

"Cookies" are small pieces of information that are stored by your web browser software on your computer's hard drive or temporarily in your computer's memory. The use of cookies is now an industry standard, and Users will find them on most major web sites.

The Healthcare Blue Book may place and store Internet cookies on a User's hard drive. Cookies can save any of the types of information noted above. Cookies enable us to personalize the viewing experience of a User of this Site. When the User revisits this Site, we can recognize the User by the cookie and customize the User's experience at this Site accordingly. For example, we use cookies to recognize User access privileges to this Site, track Site usage and traffic patterns, add advertisements for goods or services of interest, and estimate this Site's audience size. We also use cookies to store User names and passwords that are supplied at registration. If we utilize cookies in connection with the collection of information for third parties, i.e., advertisers, the relevant advertiser(s) may receive electronic notification when a User views the advertisement.

Although most web browsers are initially set up to accept cookies, if you prefer, a User may decline the placement of a cookie on his or her hard drive by using the appropriate feature(s) of one's web browser software (if available) to delete the cookie. Users should understand, however, that certain areas within this Site may not function properly if the web browser will not accept cookies.

What about external web sites?

To the extent hyperlinks are utilized to access third party sites, Users should be aware that these third party web sites are not controlled by the Healthcare Blue Book and, therefore, are not subject to this Privacy Policy. Users should check the privacy policies of these individual sites to see how their personal information will be utilized by the proprietors of those third party web sites.

What does the Healthcare Blue Book do to keep this Site secure?

The Healthcare Blue Book has implemented a number of security features throughout the Site to prevent the unauthorized release of or access to personal information. For example, we grant access to any stored personal information we may collect on its Users only to authorized personnel.

Please be advised, however, that although we have endeavored to create a secure and reliable Site for its Users, the confidentiality of any communication or material transmitted to/from us via this Site or E-mail cannot be guaranteed. When disclosing any personal information, all Users should remain mindful of the fact that it is potentially accessible to the public, and consequently, can be collected and used by others without User consent. Accordingly, Users should consider carefully if they want to submit sensitive information that they would not want disclosed to the public and should recognize that their use of the Internet and this Site is solely at their own risk. Users, alone, are ultimately responsible for maintaining the secrecy of their personal information. The Healthcare Blue Book has no responsibility or liability for the security of personal information transmitted via the Internet. We urge all of our Users to be careful and responsible whenever they are on-line.

Can I opt-out of the Healthcare Blue Book's data collection and/or distribution?

As noted earlier, the collection, use, and distribution of personal data greatly assist us in creating a more, personalized, relevant, and intelligent service. Without the use of personal data, we could not deliver our valuable content and services in the most beneficial way. Consequently, we do ask for the submission of some personal data, although such submission is not required to use the Site.

At this time, we do not offer Users of this Site the ability to "opt-out" of having their data used as described in this Privacy Policy once they have provided information to us. We do allow users to specify how the types and frequencies of emails they prefer to receive, if any. However, as discussed above, registration and provision of personal information is voluntary.

Do I have the ability to access and correct my personal information?

At any time, a User may contact the Healthcare Blue Book via e-mail to request:

• A summary of any personal information retained by the Healthcare Blue Book on such User,
• A change to the User's personal data record maintained by the Healthcare Blue Book, or
• Removal of the User's personal data record from Healthcare Blue Book’s database.

Users may send their requests to the following e-mail address, info@healthcarebluebook.com. In the event we receive such a request, we may require the User to confirm or verify any change to the User's personal record.

What about the collection of personal information from children?

This Site is not primarily intended for individuals under the age of eighteen (18) ("children"). Accordingly, we will not knowingly collect or post information from children without parental or guardian consent. Moreover, we will not knowingly collect or use any personal data collected from children for any purpose whatsoever, including disclosure to any third party.

Does the Healthcare Blue Book disclose personal information to third parties?

With respect to obtaining certain products and/or services from this Site, we will request your permission to disclose your registration information to a third party. Where we have obtained your permission, we will disclose your registration information to such third party so that you do not have to enter your registration information more than once. Note, however, that we are not and cannot be responsible for the activities or privacy policies of these third parties.

With the exception of where we have obtained your permission to disclose your registration information, we do not disclose individual, personally identifiable data records to third parties.

However, we disclose personal information in aggregate form to third parties or advertisers. For example, we might tell an advertiser how many males between 20 and 30 years of age have visited the site over a period of time.

About This Privacy Policy

This Privacy Policy was created by CareOperative, LLC the owner of the Healthcare Blue Book. It applies to the Site, www.healthcarebluebook.com, and to CareOperative, LLC.

Further Questions?

The Healthcare Blue Book welcomes questions or comments Users may have regarding this Privacy Policy or the use of your personal data. Please send any questions or comments to us at the following e-mail address, info@healthcarebluebook.com.